Save Elephants is an organization focused on protecting endangered species of elephants. The organization needs a tool that helps people learn about endangered species and raise money to rescue wild elephants. The primary target users include compassionate, middle class or higher, between the ages of 30-60.
UX designer leading the app and responsive website design from conception to delivery, including conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs, determining information architecture, and responsive design.
The latest count reports that savannah elephants have declined by 30% in just 7 years. A lack of general knowledge about endangered elephants and limited understanding about personal impact are crucial drivers for the illegal ivory trade and their habitat loss.
Design an app and a website that will improve understanding on the topic of saving endangered elephants and help people find practical and beneficial ways for both people and nature to thrive.
The journey map were generated based on Helen's story. The main goal was to make donations online for endangered species of elephants.
Understanding and Awareness
Lack of Trust
Non-transparency and Lack of Engagement
Usability Study Findings (App)
